Michael went to the Sound City conference and it was totally worth it

A lot of musicians might not even think of the conferences that happen at festivals, instead getting excited about planning their route around the musical delights of the weekend, but it's so very worth it. They're an opportunity to rub shoulders with the big players, the movers and shakers, the people with many, many years more experience in the music industry than you.

It helps if you go prepared, and it helps even more if you go with a total lack of inhibition in talking yourself up to strangers. I gave out business cards to everyone I physically could, and got a huge pile of them back. Just from mooching around by the bar, I met the booking agent of My Morning Jacket and Savages, a guy who runs a stage at Glastonbury, the head booker for SXSW, and the head of music at CBS, among a host of others.

If you're a musician, it can be a difficult game to play, as a lot of the time people will assume you want something from them for nothing, so I tended to lead with that I ran our record label, and played as well. This tended to get a bit of respect and piqued their interest more. Generally, I tried to soak up as much wisdom as I possibly could. I learned a lot about ways to try and make money as a musician such as sync deals, licensing your music or image out to brands for advertising, which while once considered "selling out", is now becoming a necessity of trying to make a living as a musician. There were panels on PRS funding, getting onto festivals, how to survive touring abroad, the ins and outs of being a manager, the list goes on.

I was also lucky enough to meet some of my heroes: a drunken and belligerent Mark E. Smith, the king freak Julian Cope, and Viv Albertine from The Slits, who was an absolute delight. Beyond business contacts, if you go to a festival conference, you might just get to witness Wayne Coyne of the Flaming Lips doing an impression of Nick Cave trying to make it through a festival set with diarrhoea, and really, that's worth it on its own.

2 comments

  • SharonKTalley

    SharonKTalley

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  • Gary

    Gary

    Thanks for writing about the Sound City conference. It is good to read about it here with a musician's perspective. Reading from [url=https://www.paperwritingpro.com/]professional research paper writers[/url] I come to know about many other conferences like this.

    Thanks for writing about the Sound City conference. It is good to read about it here with a musician's perspective. Reading from professional research paper writers I come to know about many other conferences like this.

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